CMO at PlainID

Hila Shitrit Nissim

Hila is a strategic marketing executive renowned for transforming global brands and architecting high-velocity revenue engines. With over two decades of leadership across the tech and VC ecosystems, she specializes in driving exponential growth and building market-leading brand identities. By fusing deep data analytics with sharp human insights, Hila crafts high-impact content and campaigns that accelerate pipeline and capture market share. Currently serving as CMO at PlainID, her proven track record includes senior marketing leadership roles at Viola Group, Promo.com, Cervello, Blend Localization, and Startup Nation Central. Dedicated to shaping the next generation of marketing talent, Hila is an active industry mentor, speaker, and a member of G-CMO—an exclusive community of Israel’s top CMOs driving global innovation.

Articles

Jan 8, 2025

Why Policy-Based Access Control Matters for Identity Audits

Traditional identity audits rely on reports of roles and group memberships, giving auditors only a partial view of what a user can do. Auditors often see who has been granted access but cannot assess the broader business context of what those users are actually entitled to access or why their permissions exist. This gap leaves organizations vulnerable to compliance risks and creates challenges in verifying whether access aligns with organizational policies.

Mar 15, 2024

PBAC – An Authorization Guide for the Enterprise

PBAC, ABAC, and RBAC, Navigating and Modernizing Authorization for the Enterprise

Nov 21, 2023

BigID & Plainid Partner on Enterprise Data Protection

In a recent announcement, BigID and PlainID unveiled their strategic partnership, offering a comprehensive solution to enhance data security and access control. For security and identity-centric stakeholders tasked with safeguarding their organizations' sensitive data, this collaboration represents a significant step forward in data protection.